GFC Logo Redesign & Rebranding

Ideacity Marketing Collaterals

A rebranding project for a local non-profit organization. Rebranding included a new logo, brand colours and typography, print and collaterals. 

Ideacity is an annual conference hosted by ZoomerMedia bringing together some of the brightest minds on the planet. It has rightly earned its reputation as Canada’s “Premier meeting of the minds.” Presented below is a sample of marketing collaterals that has been designed to promote and strengthen the brand of ideacity.

ROLE: DESIGNER
CLIENT: GRACE FELLOWSHIP CHURCH
TOOLS USED: PHOTOSHOP, ILLUSTRATOR, INDESIGN
YEAR: 2011
TYPE: PRINT DESIGN, PRINT PRODUCTION
GFC_logo_white@2x
PREVIOUS LOGO
GFC_Old
Asset 4
LOGOMARK

A circle is used as the icon graphic because it represents principles on which the church was founded: wholeness, focus, unity, nurturing, and mobility. The foliage represents growth, life, health, and renewal. 

IMG_1221
PRELIMINARY IDEATION AND SKETCHES
graphicgfc
LOGOMARK APPLICATION
Fonts
colourbarsGFC
BRANDING COLOUR SCHEME
GFC Logos-08
IMG_1137
IMG_1171
IMG_1184
IMG_1191
GFC_EarlyYears_02
GFC_EarlyYears_01
TopPhoto2

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